Letgo is an application which provides buy and sell service.
Main purpose of redesigning Letgo is to improve exsiting function according to user needs and customize user experience.
PROBLEM & SOLUTION
Problem
Redesign goal
RESEARCH
Competitors
Craigslist
OfferUp
Pros
Provide variuos category selection
It's a fast and free service for sellers and buyers
Specific to local community
Cons
Page layout isn't appealing
Site contents should be orgainzed
Search function not too user-friendly, it caused confusion while search topic/item.
Pros
Clean layout, and a minimalistic font
Easy navigation for post item
Can send message to seller/buyer instantly
Cons
Lacks information about the items that users may want to know
System disconnect often
Should redesign more interesting interactive icons
Market research
Research 1
Research 2
Research 3
Target audience
There are more male users, mostly around 18-54 years old.
Users usually browse this App at work or school.
Jasmine HuangAGE34OCCUPATIONSales operatorSTATUSMom with 2 kidsBROWSING LOCATIONHome, workDEVICEPhone
